Designing since 2012. Building because shipping changed the standard.
I’m Shyl. I work as a senior product designer across consumer growth, mobility, marketplaces, SaaS, and the operational systems that sit behind them. Today I split time between client work and a few products of my own.
I started with Photoshop, CSS, and WordPress — before product design was a job title.
From there I moved across agencies, startups, consumer products, SaaS, marketplaces, and operational systems. The throughline is simple: make complicated things feel clear, make useful products feel considered, and keep enough craft in the work that people trust it before they understand every detail.
The reason I kept building things on the side — tools, extensions, small products — is that shipping moved the standard for what a designer can be responsible for. Once you’ve sat with production constraints, taste stops being a separate department. The decisions you make on a Figma frame and the decisions you make in a pull request stop being two different jobs.
Three kinds of brief.
Consumer work with business pressure.
Subscriptions, discovery, retention, booking flows, marketplace trust, and the conversion moments where design has to earn its place in the P&L. The work has to move a number.
Products with messy moving parts.
Dashboards, operational tools, SaaS workflows, internal platforms, and ops surfaces. Clarity is the product. The job is reducing ambiguous states one screen at a time.
Design taste with build fluency.
WebGL tools, extensions, prototypes, and production-aware decisions that survive implementation. I make the thing I'd want a partner engineer to inherit.
A condensed timeline.
- 2026 — present Independent builder Self-directed products & tools
- 2024 — 2025 Senior product designer HungerStation (Delivery Hero)
- 2021 — 2024 Design lead SWVL (mobility, marketplaces, internal systems)
- 2018 — 2021 Senior product designer Hubstaff, Flumbo, freelance
- 2015 — 2018 Product designer Hotline.io / Freshworks
- 2012 — 2015 Designer / front-end Agencies and early startups
Designed Markets
Travel Archive
What I’m known for.
- Product judgment under ambiguity
- Research that informs decisions, not decks
- Information architecture
- Interaction design
- Visual systems
- Frontend taste
- WebGL / shaders
- Prototyping
- Design leadership
- Cross-functional partnership