Growth with business pressure.
Subscriptions, discovery, retention, and conversion moments where design has to earn its place in the P&L.
designer who builds
I turn complex problems into clear, functional interfaces.
I work across growth, marketplaces, SaaS, and internal tools, turning ambiguity into interfaces teams can ship and users can trust.
Selected Work ↓ showreel sneak peek
gradient of the day
hi its me shyl 👋
markets designed india
Systems with messy parts.
Dashboards, operational tools, marketplaces, and SaaS workflows where clarity is the product.
Taste with build fluency.
Prototypes, tools, and shipped surfaces. Decisions made with implementation in mind.
Recent work I'm proud of.
01 // HungerStation — Growth
Subscription growth at scale
I led growth design for HPlus at HungerStation, turning a cardless trial-expiry problem into a multi-touchpoint reactivation system that helped scale daily subscription registrations from 600-800 to about 5,000.
€80Mn+ annual HPlus revenue
Read Case Study →
02 // HungerStation — Discovery
Designing discovery loops for Quick Commerce
I led a series of Quick Commerce discovery experiments at HungerStation, placing relevant grocery entry points inside high-attention moments across the food-ordering journey.
110Mn SAR additional Q-Commerce revenue
Read Case Study →
03 // Creative Fabrica — Community
Community Q&A from zero
0-to-1 community product for crafters. Creative Fabrica needed a space where their users could ask questions, share answers, and discover each other's work, without it feeling like a generic forum bolted onto a marketplace.
Read Case Study →
04 // SWVL — Mobility
Redesigning SWVL's post-booking experience
I redesigned SWVL's post-booking experience so riders could understand pickup, vehicle, captain, policy, and next steps after checkout.
-14% paid cancellations
Read Case Study →
Side tools designed and shipped end-to-end.
YouTube Profiles
I built a Chrome extension that lets people switch YouTube viewing contexts so research, learning, and personal watching stay separate.
MakeGradient
Browser-based WebGL gradient editor. Real-time mesh gradients, color math, and Figma export.
ChartCraft
Turn raw data into publication-quality charts that look like a graphic designer spent 10 days on them. In 10 seconds. Paste CSV, pick a style, export.
Tulir
Tulir runs task-bound friction audits inside your live product. Install one SDK. Send 5 real users a task. Get a decision-ready friction report in 48 hours.
04 / About me
Designing products since 2012.
I started by teaching myself Dreamweaver, Photoshop, and WordPress, then slowly found my way into product design through real software problems. That early builder instinct still shapes how I work: I like making the thing, not just describing it.
My career spans startups, mobility platforms, SaaS tools, marketplace operations, and growth systems. I care about the quiet parts of product work: making ambiguous flows legible, respecting engineering constraints, and giving teams interfaces they can keep improving after launch.
This site is also a sandbox for that design-engineering habit, mixing classic typography, product storytelling, and small procedural interactions.