Platform trust and category design
Selected design work at Udaan across platform trust, ratings systems, and category experiences for Electronics and Fashion, part of a team building ecommerce for a fast-growing B2B marketplace.
Reflections
These are example works from my time at Udaan, not a detailed case study. The work spanned two main areas:
Platform trust and ratings. Designing the ratings and reviews system for Udaan’s marketplace. Trust signals that help buyers make decisions in a category where product quality varies and returns are costly.
Electronics and fashion categories. Category-level design work across the mobile app, optimising discovery, product detail pages, and the moments where category context changes what the buyer needs to see.
Udaan operates in a fundamentally different ecommerce context than a consumer marketplace: buyers are often small business owners purchasing in bulk, on credit, with significant stakes per transaction. The design work had to account for that: trust, legibility, and confidence mattered more than delight.